Masters’s degree in marketing and digital communications – in english

Faculty: Faculty of Business Studies
Degree: Master
Professional Qualification: Master of Economics
Mode of Study: part-time

Programme Profile:

The rapid evolution of digital media has created new opportunities and avenues for marketing and advertising. The importance of the digital economy and the rise of the new technologies means that organisations need new tools, approaches and a strong brand vision to remain competitive. The most successful companies on the global market implement marketing which combines the best classic marketing techniques with the expertise of digital marketing. The Master’s degree programme in Marketing and Digital communications meets the most important marketing knowledge needs for modern societies as it combines the study of traditional marketing methods with an exploration of the impact of new technologies on marketing communications. The subject portfolio includes disciplines as strategic marketing, market research and MIS, social media and marketing analytics, web relationship marketing, electronic commerce, management information systems, SEO etc. This programme will inspire the students to develop their creative and critical thinking abilities so necessary for success in today’s global digital marketplace. Graduates of the Master's degree in Marketing and Digital communications can be successfully employed as: managers of marketing departments, managers “Relations with customers”, consumer marketing managers, managers of departments “Digital marketing”, managers of department “Social media marketing”, market data analyst, brand managers, key account managers etc.

Requirements and Length of Study:
Graduates in professional fields 3.7. Administration and Management and 3.8. Economics study for two semesters (one year) and write a Master’s thesis. Graduates in other professional fields can enroll in the Programme after passing a foundation (preparatory) module of subjects in the University.

Admission is based on a Bachelor’s or Master’s Degree Diploma.

Curriculum and Syllabi