Международна конференция в Португалия

Digital Marketing
To be held in CENTERIS 2015 – International Conference on ENTERprise Information Systems
Vilamoura, Algarve, Portugal, 7-9 October 2015
http://centeris.scika.org
AIS Affiliated Conferences

WORKSHOP OBJECTIVE
Since the birth of the Internet, two-way communication via Web-based exchanges has become
more and more popular in electronic transaction, publication, broadcasting, and other service
applications (Li, Tan & Xie, 2002), so the Web is an increasingly important resource in numerous
aspects of life (AbuAli & Abu-Addose, 2011). Since organizations have been realizing the possible
implications of the Internet in their work (Aladwani & Palvia, 2002), Internet has become a key
strategic weapon, which is particularly important considering today's competitive business
environment (Davidavičienė & Tolvaišas, 2011). Using Internet as a Marketing tool is considerably
less expensive than using other media, so web-based Marketing allows organizations to equally
compete with each other, regardless the differences that may exist (Klassen, 2002). Considering
the mentioned aspects, as well as the rapid pace development of digital and social technologies,
research on this topic is fundamental nowadays. In fact, one of the research priorities identified
by MSI for 2014-2016 is the evaluation of how digital, social and mobile technologies can be used
and managed in order to obtain marketing advantages.

WORKSHOP TOPICS AND AREAS OF INTEREST (not limited to)
Guidelines for conducting search campaigns.
Directives for creating online ads and promotions.
Engaging customers with social media.
Website quality dimensions.
Using mobile and social media marketing to communicate with the consumers: advantages and
obstacles.
The role of social media in consumer perceptions.
The complementarity between digital and traditional media: differences and similarities.
Monitoring social media.
The role of digital media in research.
The role of digital media in different age groups.
The Web 3.0 Era.

 
SUBMISSIONS
We welcome full research papers, short papers, posters and practitioner papers on the workshop
theme.
Submitted manuscripts must be written in English. Each manuscript should not exceed the
maximum number of pages predefined for each submission type, considering the format available
for download at the conference webpage.
Manuscript should be submitted electronically at the CENTERIS webpage until April 3, 2015.
Submitted papers will be reviewed on a double-blind review basis, and authors will be notified of
the review process results by May 17, 2015. Authors of accepted papers can receive
recommendations to revise their manuscript according to the reviewers’ comments and should
submit the revised version until June 12, 2015.

IMPORTANT DATES
Deadline for paper submission: April 3, 2015 Notification of acceptance/rejection: May 17, 2015
Revised version: June 12, 2015 Conference Date: October 7-9, 2015 

PUBLICATION
Accepted full and short papers will be published in the conference proceedings (with ISSN).
Poster and practitioner papers will be published in the conference book of abstracts, industry and
poster papers (with ISBN).
Authors of a selection of papers will be invited to enhance their manuscripts for inclusion in a book
of chapters or in a journal.
WORKSHOP CHAIRS
Vera Silva Carlos (veracarlos@ubi.com), University of Beira Interior, Portugal
Ricardo Gouveia Rodrigues (rgrodrigues@ubi.pt), NECE-UBI, University of Beira Interior,
Portugal 

WORKSHOP SCIENTIFIC COMMITTEE
Vera Carlos, University of Beira Interior, Portugal
Ricardo Rodrigues, University of Beira Interior, Portugal
Fragkiskos Filippaios, University of Kent, UK
Paul Asunda, Southern Illinois University, USA
Kamel Boulos, University of Plymouth, UK
Betty Collis, University of Twente, The Netherlands
Hak Kim, Hofstra University, USA
Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt, Austria
Raymond Sparrowe, Washington University
Blanca Lopez Catalán, Pablo de Olavide University, Spain