ECONOMICS AND MARKETING OF TOURISM
Faculty: Faculty of Business Studies
Professional Qualification: Economist
Mode of Study: full-time, part time
Length of Study: 4 years
In the Bachelor’s degree programme in Economics and Marketing of Tourism the educational process is organized in modules. The first module consists of courses which provide fundamental knowledge and wide-range seminars in economics and management. The second module builds up complex knowledge and skills for reaching economic goals of tourist firms applying effective marketing approaches for using favourable geographic, climatic, cultural, historical and other tourism resources of the country. The training focuses on the most contemporary trends in management and marketing of tour operators, tour agencies, hotel companies and tourism destinations, on alternative kinds of tourism, management of quality and sustainable tourism development. The third module includes optional training courses which give the students the opportunity to build up additional competence in compliance with their interests and professional applicability.
Practical Training and Internship:
Students have specialized practice as an element of the curriculum as well as the opportunity for practical training abroad within the programme Erasmus+.
The European programme Erasmus+ provides opportunities to the students to receive a grant and study abroad at the partner universities of BFU in the UK, Germany, Spain, Portugal, Hungary, the Czech Republic, Poland and Turkey. Students from the Faculty of Business Studies participate in various international projects and programmes.
The graduates with a Bachelor’s degree in Economics and Marketing of Tourism acquire professional qualification knowledge and skills and will be able to organize and take part in the marketing, production, investment and intermediary activities of tourist firms; to work in tourist information centers, in the administration and management of tourist destinations and to establish and develop their own tourist business – tour agents, tour operators, family hotels, guest houses etc.
Admission of Bulgarian students is based on their matriculation exam grades or entrance exam grades.
Admission of international students is based on their secondary education diploma allowing them access to higher education in their country of origin.