Faculty: Faculty of Business Studies
Professional Qualification: Economist
Mode of Study: full-time, part-time
Length of Study: 4 years
In the Bachelor’s degree programme in Marketing the educational process is organized in modules. The first module consists of courses which provide fundamental knowledge and wide-range seminars in economics and management. The second module is directed to mastering applied techniques in marketing research and segmentation, in product positioning and branding, in developing of target markets, product, price, distribution and marketing communications of companies. The third module includes optional training courses which give the students the opportunity to build up additional competence in compliance with their interests and professional applicability.
Practical Training and Internship:
Students have specialized practice as an element of the curriculum as well as the opportunity for practical training abroad within the programme Erasmus+.
The European programme Erasmus+ provides opportunities to the students to receive a grant and study abroad at the partner universities of BFU in the UK, Germany, Spain, Portugal, Hungary, the Czech Republic, Poland and Turkey. Students from the Faculty of Business Studies participate in various international projects, programmes and research.
The graduates with a Bachelor’s degree in Marketing acquire the professional qualification ‘Economist’ and are highly employable in marketing and sales departments of all kinds of business organizations- production and service companies, trade associations, marketing and advertising agencies, consultancy businesses, state agencies, banks and broker’s and dealer’s agencies, advertising and promotional departments of local and national media, political and public formations etc.
Admission of Bulgarian students is based on their matriculation exam grades or entrance exam grades.
Admission of international students is based on their secondary education diploma allowing them access to higher education in their country of origin.