Improving the product portfolio and marketing communications of a service company in the context of experiential marketing
Defense of a dissertation on the topic "Improving the product portfolio and marketing communications of a service company in the context of experiential marketing" by Plamena Rumenova Dimitrova, candidate for the educational and scientific degree "PhD" in professional field 3.8 Economics, doctoral program "Economics and Management (Industry)".
- Abstract of the dissertation
Reviews and opinions
- Review by Prof. Dr. Boyan Durankev, University of Insurance and Finance - Sofia
- Review by Prof. Dr. Galina Kurteva, Burgas Free University
- Opinion by Prof. Dr. Vesselin Blagoev, University of Management - Varna
- Opinion by Prof. Dr. Lina Anastasova, Burgas Free University
- Opinion by Assoc. Prof. Dr. Zlatina Karadjova, University "Prof. Dr. Asen Zlatarov" - Burgas
The public defense of the dissertation will be held on December 15, 2020 at 2:00 p.m. in Conference Center 2 of the Burgas Free University.
