MASTER’S DEGREE IN MARKETING
Faculty: Faculty of Business Studies
Degree: Master
Professional Qualification: Master of Economics
Mode of Study: part-time
Programme Profile:
The Master’s degree programme in Marketing focuses on important subjects in the marketing knowledge of todays marketing managers: Marketing of consumer goods, Web- relationship marketing, B2B marketing, Marketing management, Utilization of management techniques and analytical methods etc. This programme will inspire the students to develop their creative and critical thinking abilities so necessary for success in today’s global marketplace. It will also equip the students with a marketing skills-base in addition to the experience in planning and execution of programmes for customer relationship building and for marketing communications campaigns. Graduates of Master's degree in Marketing can be successfully employed as: managers of marketing departments and sales departments of all types of companies, marketing managers, brand managers, Key Account Managers, managers “Relations with customers”, heads of departments “Direct marketing”, regional sales managers of major international companies on the Bulgarian or other markets, commercial directors and members of the senior management team of Bulgarian and foreign companies; consultants in the area of marketing and sales.
Requirements and Length of Study:
Graduates in professional fields 3.7. Administration and Management and 3.8. Economics study for two semesters (one year) and write a Master’s thesis. Graduates in other professional fields can enroll in the Programme after passing a foundation (preparatory) module of subjects.
Admission:
Admission is based on a Bachelor’s or Master’s Degree Diploma.