MASTER’S DEGREE IN MARKETING AND MANAGEMENT OF TOURISM BUSINESS
Faculty: Faculty of Business Studies
Professional Qualification: Master of Economics
Mode of Study: part-time
Programme Profile :
In the Master’s degree programme in Marketing and Management of Tourism Business students learn specific marketing and management subjects in the management of tourism like the management of tour operator and tour agent activities, management of crisis situations in tourism, management of tourist projects, web relationship marketing, as well as methods for analyzing marketing information in tourism. Graduates of Master's degree in Marketing and Management of Tourism Business can be employed as: managers in the hotel hospitality sector; managers of tour-operators or tour-agencies; brand managers of tourist firms or tourist destinations – resort complex, municipality; managers ‘Tourist Service’; managers of Marketing departments, Advertising departments, ‘Relations with Customers’, ‘Sales’, managers ‘Key Customers’ in various hotel chains and single independent hotels, tour-operators and tour- agencies, managers/directors of tourist information centers and others.
Requirements and Length of Study:
Graduates in professional fields 3.7. Administration and Management and 3.8. study for two semesters (one year) and write a Master’s thesis. Graduates in other professional fields can enroll in the Programme after passing a foundation (preparatory) module of subjects.
Admission is based on a Bachelor’s or Master’s Degree Diploma.