Journalism and Public Relations

Faculty: Faculty of Humanities
Degree: Bachelor
Professional Qualification: Journalist and PR expert
Mode of Study: full-time, part-time
Length of Study: 4 years


Programme Profile:
The Bachelor programme in Journalism and Public Relations includes subjects which help students to acquire knowledge of the main topics in journalism and PR – politics, business, culture, social issues and psychology, management, marketing, advertising, as well as learning a foreign language. Emphasis is put on developing communicative competence, the ability to work in the media and to attract the media for the purposes of the organization. Students acquire skills and competences both in the field of journalism and public relations- to write, edit and present journalistic texts for the media and agencies, they also study graphic design and image journalism and, on the other hand,  they learn how to manage efficiently social, economic and political situations and conflicts through the instruments of PR and to carry out image-building campaigns.


Practical Training and Internship:
The comprehensive programme allows for various internships at different organisations and institutions. During their studies, students have one-month summer internships. The internships provide work experience in a real working environment, develop work habits and the ability to carry out different journalistic and PR tasks. Students are given the opportunity to create communication projects and programmes and organize public campaigns. During their studies students can practise in the Student PR Agency PRACTA, the student newspaper Students’ Passions, in the student  radio studio and TV centre, the Laboratory for Psychological Support and Development and the Laboratory for Psychological and Social Research.


International Credit Mobility:

The Erasmus+ programme provides opportunities to the students to receive a grant and study abroad at our partner universities in the UK, Portugal, Poland, Turkey and Russia.


Career Opportunities:
The Bachelors in Journalism and Public Relations can work as: reporters, commentators, editors and publicists in print and electronic media and information agencies; managers of press-centres; experts in advertising agencies; lecturers and managers in special journalism departments at home and abroad; publishers; media agents; experts in departments and special units of the state administration, private businesses, science, education, culture, mass media, the army, the police, healthcare, advertising and PR agencies, political parties, civil movements and organizations.


Admission of Bulgarian students is based on their matriculation exam grades or entrance exam grades.
Admission of international students is based on their secondary education diploma allowing them access to higher education in their country of origin.

 Curriculum and Syllabi